Designing a best-selling app for creating comic books
With over 2.5 million downloads, the original Halftone app was featured by Apple and earned a Starbucks Pick of the Week award among other accolades. We designed their first app icon and were hired again to design their new iPad app.
We worked closely with Mike Swanson, the creator of Halftone, designing a set of simple, yet powerful creative tools and combining them into a one-of-a-kind iPad experience. He implemented our designs in code once we delivered all the assets.
For the app icon refresh, instead of using Photoshop, we used paper and scissors to construct it layer by layer. Then we took a photo of it and, with some small adjustments, turned it into the final icon.
Launched in 2013, Halftone 2 became an Apple Editors’ Choice app on the day of its release. It was highlighted by Apple numerous times and has been featured in many app collections on the App Store.
App Store Best of 2013
Apple Editors’ Choice